In the late 1990s the Mirarr people, Traditional Owners of parts of Kakadu as well as the Jabiluka and Ranger uranium deposits, invited thousands of protesters to Kakadu. 1998 was the height of the decade-long and ultimately successful campaign with tens of thousands across Australia adding their voices to support the Mirarr and stop Jabiluka mine. On World Environment Day, June 5th 1997, Mirarr carried a giant “Stop Jabiluka Mine” banner up the escarpment on the mineral lease. This iconic public message hung in full view of the highway for many months. Tens of thousands of tourists learned the word Jabiluka and the Mirarr made their intention to stop an unwanted mine on their country absolutely clear.